If there is one thing that sleepy Júzcar, a small pueblo blanco at the end of a curving mountain highway near Ronda, can claim, it’s that Smurfs live among them. In this teeny village known for its mytocology and hiking trails, you might notice something that distinguishes it from the other so-called white villages in the region – the whole town is painted bright blue!
This hamlet perched high in the Valle del Genal has gained international fame thanks to Madrid-based publicity agency Bungalow25 (with whom I’m working on the Caser Expat ‘Typical Non-Spanish” project), Sony Pictures and more than 1000 gallons of paint.
Before the premiere of the Smurfs in 2011, Júzcar was a quick pit stop in the Serranía de Ronda, literally drawfed by other, more picturesque towns in the valley. Taking those words to heart, the town was doused in a layer of blue paint to boost tourism to an otherwise blip on a map. Cue allusions to ‘Pitufolandia’ and worldwide media fame.
While there’s not much to do in town – we were in, out and fed in an hour – the simple novelty is not lost. In fact, we were there on Día de Andalucía, along with half of the province! Bars were full, kids darting from cerulean shop to shop decked out in their own white smurf hats and parking was a nightmare, proving that a little bit of imagination can do wonders for tourism. That said, the town has yet to capitalize on it to its fullest extent!
If you go: Júzcar is best reached by car, but you can take local buses from Ronda, which is 25 kilometers to the northeast. Parking is free.
I visited Júzcar as part of my Typical Non Spanish project with Caser Expat Insurance and my promise to myself to do 52 new things in 2016! Anything I can’t miss – be it sites, experiences or food – around Andalucía?